Image 1

2028

Completion

3-4

Duplex APT.

30/70

Payment Plan

IN THE HEART OF THE BOULEVARD, AMONG ICONS

A Private Universe

ELIRE is a private sanctuary in the heart of Business Bay, where heritage meets contemporary luxury. Its inward-facing design creates a distinctive presence amid the cityā€™s glass towers. It blends lush gardens, grand interiors, curated amenities, and five-star services into a refined urban retreat.

More than a residence, ELIRE is a journey through light and shadow, serenity and vibrance. With 100 exclusively crafted units with custom-designed furnishings, it offers a lifestyle of quiet elegance, where every moment feels like a work of art.

In the Cityā€™s Midst

Ideally located in the heart of Business Bay, on the edge of Downtown, ELIRE offers effortless access to Dubaiā€™s finest. From world-class dining, retail, and nightlife to parks, schools, and healthcare ā€“ everything is within reach. Explore cultural landmarks like Dubai Opera and Souk Al Bahar, or escape to the beaches, canal-side parks, and desert dunes just beyond.

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Dubai Opera

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Dubai Mall

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Palm Jumeirah

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Dubai Intā€™l Airport

Take the immersive tour

Experience ELIRE

At Your Service

At LUX*, time is luxury.

Here, at ELIRE, thoughtful services are prioritised, ensuring an exceptional experience at every step.

Whatever your needs, LUX* provides comfort, ease, and convenience, tailored for your contemporary lifestyle and helps you celebrate life.

1

Residence Concierge

2

IN-RESIDENCE DINING, CATERING, AND PERSONAL CHEF

3

Dry Cleaning & Laundry

4

PRIVATE TRANSPORTATION/
LIMOUSINE SERVICES

5

In-Residence Housekeeping & Maintenance

6

ā€œWhile You Are Awayā€ Maintenance Package

7

Clubhouse Staff

8

Private boat rental

9

security

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Driver-accompanied car hire

Download Fact Sheet

Layouts Crafted to Perfection

The beautifully crafted 100 units blend harmoniously, balancing light and shadow, vibrancy and serenity.

Leisure & Amenities

ELIRE is a sanctuary of layered experiences, with every space inviting connection, movement, and tranquility.

Gym
Yoga & Reformer Pilates Studio
Padel Court
Semi-Basketball Court
Rooftop Infinity Pool
Pool Bar
Indoor & Outdoor Kidsā€™ Area
Kidsā€™ Pool
Turkish Hammam
Spa
Beauty Salon & Treatment Rooms
Teenage Zone
Indoor & Outdoor Dining Areas
Meeting Rooms

Why ELIRE

01

Unmatched Exclusivity and Design
  • Architectural Excellence: Sleek, modern design with floor-to-ceiling windows that offer breathtaking views of the city skyline.
  • High-End Finishes: Premium materials and finishes that exude sophistication and elegance.
  • Smart Home Technology: Advanced home automation systems for lighting, temperature, and security, ensuring a seamless living experience.

02

Prime Location the Heart of Dubai

  • Situated in Business Bay, adjacent to Downtown Dubai, ELIRE offers unparalleled access to the cityā€™s most iconic landmarks, including Burj Khalifa, the Dubai Mall, and Dubai Opera.
  • Minutes away from major business hubs likeĀ DIFC (Dubai International Financial Centre)Ā andĀ Dubai World Trade Centre, making it ideal for professionals.
  • Easy connectivity toĀ Sheikh Zayed Road,Ā Dubai Metro, andĀ Dubai International Airport (DXB).

03

Tailored Amenities & Services

  • Infinity Pool: A rooftop infinity pool with panoramic views of Dubaiā€™s skyline.
  • State-of-the-Art Fitness Center: Fully equipped gym with the latest cardio and strength-training equipment.
  • Spa & Wellness Center: A tranquil space offering massage rooms, sauna, steam rooms, and relaxation lounges.
  • Sky Lounge: A luxurious rooftop lounge for socializing and unwinding.
  • Private Cinema: A fully equipped home theater for movie nights and entertainment.

Schedule Your Private Visit

sales@qbd.ae

800 78 23 23

A collaboration of Excellence

Qube Development
ELIRE is the result of an international collaboration, putting together the brightest minds in architecture, design, development and construction to create a development that stands apart in Dubaiā€™s landscape. We have partnered with industry-leading experts who share our vision for excellence, ensuring that every aspect of this project reflects the highest standards of craftsmanship and innovation. This cumulative experience now enables us to offer an exclusive landmark, not merely a building but a symbol of culture and refinement that showcases a new paradigm of urban lifestyle.
ARNAUD BEHZADI

Founder of Arnaud Behzadi Architecture

ELIRE is a sanctuary within the city, blending tradition and modernity in a journey from openness to intimacy. Turning inward, it guides residents through layered spaces that shift between light and shadow, movement and stillness, echoing the spirit of the modern traveller. In Dubaiā€™s ever-changing landscape, ELIRE offers both adventure and retreat. Its layered architecture and central vanity-inspired piece provide elegant, multifunctional spaces that conceal treasures and essentials, balancing function with exclusive intimacy. Notable Projects: Hotel Particulier (Paris), Relais Bernard Loiseau (Saulieu),Villa du Pigonnet (Aix-en-Provence)
TOBIAS NOEFER

Managing Partner at Noefer Architekten

The faƧade of ELIRE represents the combined use of traditional and innovative means, prepared for aesthetics and functionality alike. The mashrabiya shutters provide natural shading, ventilation and privacy; it adapts to the residentā€™s needs while enhancing ELIREā€™s architectural elegance. Each element was carefully crafted to complement Dubaiā€™s landscape and heighten the living experience. It has been an honour to work on this iconic landmark with QUBE Development and leave a proud mark by rewriting new architectural history in Dubai .Notable Projects: Port One (Berlin), Palais Holler (Berlin), Pankower Tor (Berlin)
Olivier Chavy

Chief Executive Officer, The Lux Collective

At LUX*, we believe that true luxury is about how a place makes you feel. ELIRE Managed By LUX* allowed us to incorporate this experiential design-led philosophy into an ultra-luxury residential settingā€”creating an artfully curated and quietly exceptional home, imbued with tranquility. In partnership with QUBE, weā€™ve crafted an experience where every detail, from the wellness spaces to daily touchpoints, is meticulously designed. ELIRE Managed By LUX* isnā€™t just a branded residenceā€”it reflects an intentional, warm, and thoughtfully elevated lifestyle of the future.

Where Time is
the Ultimate Luxury

The Lux Collective, the visionary hospitality group born on the pristine shores of Mauritius, proudly unveils its iconic luxury flagship brand, LUX*, in the Middle East with its first residences through the exclusive launch of ā€˜ELIRE managed by LUX*ā€™. Nestled in the vibrant heart of Dubai, this debut marks a new chapter in refined living and timeless elegance.

The Art of Celebrating Life LUX* is more than a name; it is a philosophy. Spirited, creative, caring, and tasteful, the brand aims to inspire and uplift. At its heart lies a trio of guiding principles:
  • Disrupt the ordinary with thoughtful intention
  • Care about what truly matters
  • Transform the everyday into the extraordinary

Every moment, whether grand or quiet, is an opportunity to celebrate. At LUX*, time is revered, and every second is curated with meaning.
The Lux Collective
The Lux Collective (TLC) is a Mauritian-born global luxury hotel operator and manages brands LUX*, SALT, TAMASSA, SOCIO and CafeĢ LUX*.

Driven by the purpose to make each moment matter, TLC blends thoughtful design, people-first values, and a commitment to sustainability. Its signature groupwide initiative, Tread Lightly, and partnership with CO2 experts Altruistiq reflect its dedication to responsible hospitality.

TLC currently manages 18 properties across Mauritius, the Maldives, ReĢunion, China, and Tanzania, with 12 more in the pipeline across Africa, Asia, and the Middle East.

EXPERIENCE &
EXCELLENCE

At QUBE Development, we craft spaces that transform how people live, work and connect by blending sustainable architecture, innovative design and top-tier amenities to enhance lives and build legacies in the UAE. Each QUBE property is designed to be more than a home ā€“ it is a foundation for generational wealth, growing in value over time. With an unwavering commitment to quality and durability, we bring every project to life with precision and purpose

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    Address

    Office 1303-1304, 13th Floor,
    Boulevard Plaza Tower 1, Downtown, Dubai, UAE

    LUX* denotes The Lux Collective Ltd.

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